Blaze Pink: The Color Battle

Posted on July 8, 2015


Andy Surra is the TSO Editor

Andy Surra is the TSO Editor

The latest trend in the hunting and sporting world is to increase female participation by providing options for equipment, clothing, and firearms geared toward a female demographic. Although most efforts are stereotypical, they are proving to have staying power.

A recent National Shooting Sports Foundation (NSSF) report shows women are a rapidly growing demographic in the shooting sports. Female specific clothing lines like She Outdoor Apparel have responded and women specific apparel sections can be found in every Bass Pro Shops, Gander Mtn., or Cabela’s.

Blaze Pink camo clothing is all the rage. Recently, it has been flying off the shelves and some Wisconsin legislators see an opportunity to attract new hunters to an aging male-dominated demographic.

A Wisconsin bill sponsored by State Representatives Joel Kleefisch (R) and Nick Milroy (D) would allow Wisconsin hunters to wear Blaze Pink and Blaze Pink camo in favor of traditional Blaze Orange.

Advocates for the Hunt Pink movement say they are trying to encourage more female participation in hunting by adding Blaze Pink to the approved colors and offering more fashionable options which will attract prospective female hunters.


Blaze Pink opponents argue it could be unsafe and will fade in difficult weather, will increase costs to families whose daughters want to switch to pink, and is all just a ploy to fill the pockets of clothing sales shops and sports shops.

The jury is still out in Wisconsin but the debate has made its way to the Keystone State where it was welcomed by the “Orange Army” with a heavy dose of skepticism. Game Commissioners, prominent female hunting advocates, color experts, and traditional hunting enthusiast are all weighing in. Some view it as unnecessary, others are indifferent assuming Blaze Pink meets the highest visibility and safety standards, and a few believe it could be a vital tool in attracting new hunters. The one thing everyone seems to agree on is safety must be paramount.

I see no problems with adding Blaze Pink to the list of approved colors after reading a study produced by color experts from the University of Wisconsin which determined pink is more visible to humans than orange and astonishingly is also less visible to deer. BUT!! A change would require legislative action so… I wont hold my breath.

We certainly do sillier things than wear pink to put a big buck on the ground. I would gladly don some Blaze Pink camo if I felt it would increase my chances of success.

Visit the TSO Online Store for the latest TSO merchandise. (COMING SOON: Blaze Pink Women’s camo apparel)

Don’t forget to “like” us on Facebook and follow us on Twitter @SurraOutdoors.

As always, if you have any questions email us at